German esports organization PENTA has officially partnered with sportswear company hummel in a deal that will see hummer serves as the official clothing partner for PENTA, and it’s sub-brands, starting on July 1st.
Alongside the announcement of the new partnership deal, PENTA unveiled two new jerseys.
“PENTA is different and always aims to enter new, sometimes unusual partnerships. We also believe in tolerance, solidarity and inclusion – the latter emphasized through our unit PENTA.BCON” Andreas Schaetzke, Managing Director at PENTA said in an official statement. “With hummel we found a partner who shares those values and I am very delighted to be able to announce this partnership today.”
“Electronic sports is on the rise and we at hummel are proud to intensify our engagement in that industry in collaboration with PENTA” Alexandra Hildebrand, Marketing Manager at hummel stated. “We were excited to hear about the history and values of PENTA and since we share the same values, the same vision and the same philosophy about sportsmanship we feel that this partnership is going to be a true enrichment for hummel.”
